LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and 후후티비 링크 Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks an